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Some clothing companies adapt well to changing times, and Gap seemed to be one of those venerable brands. Apparently not. With little fanfare, the company decided to redesign its logo and post it on their website. Not too long after waves of criticism from design firms, mainstream publications and just-plain-bewildered bloggers started rolling in. The company, which has apparently heard the [...]

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Poor Gap logo, no one likes you! But not to worry, Gap is crowdsourcing for a replacement. (Styleite) Rihanna, Katy Perry, and Gaga all text each other [...]

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The new Gap logo for instance Come on, it's not even that different. The same blue box, just somewhat re-jigged. However, when the design was unveiled [...]

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Why the new Gap logo is better than you think. Oct 6. The web got its undies in a knot today over this: There's even a contest over at ISO50 to design a better alternative (many of them are actually very good). [...]

First, a quick programming note: My ESPN column on NHL goalie gear originally slated for yesterday and then postponed until today has now been bumped to tomorrow. Hopefully thats the last time it gets rescheduled. Now then I dont think of myself as a jersey collector. Two years ago I even wr [...]

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Brand Channel didn't hold back with its caustic remarks about Gap's new logo. "After dominating the late 1990s and early 2000s, Gap has dropped its iconic [...]

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True to its name, GAP, Inc., based in San Francisco and historically known simply as 'the GAP', released a new logo that clearly causes silence just like [...]

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By richwebnews Gap.com has a new logo. Do you like it? If you are one of the many who quickly respond with a barrage of negative feedback, just hold on to [...]

Send by Everything PR

No one knows how to submit GAP logo design ideas to GAP, but if you head over to 99designs, you'll see a great number of entries, some extremely creative, [...]

Send by 24/7 Wall St. (blog)

Gap has a different problem on its hands It seems that its new logo has gone over about as well as a nasty divorce. Changing a brand logo comes with risks [...]

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When Gap released its new logo this week - large, black Helvetica text with a little blue box on the top right corner - the public reacted quickly. [...]

Send by The Stir

Which is exactly where the new Gap logo belongs. Can we get a time machine? If you think the Gap abandoned a classic for a hastily generated box + Helvetica [...]

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Is the new Gap logo the New Coke of clothing? This week, the retail giant Gap introduced a spiffy new logo. Instead of the elongated GAP in a blue box that [...]

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PHOENIX - After decades of business, Gap is deciding to change its logo. The new logo was featured on the retailer's website earlier this week. [...]

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Our brand and our clothes are changing and rethinking our logo is part of aligning with that. We want our customers to take notice of Gap and see what it [...]

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In a survey of Adrants readers, 88 percent answered, no, they do not like the new Gap logo. The survey supports widespread sentiment regarding the brand's [...]

Send by TAXI Design Network

Gap can't catch a break. Hours after unleashing its new logo upon the internet, there have been countless reports deriding it, and there's even a parody [...]

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Many news sources are reporting that customers are outraged at the Gap logo change, suggesting that the old logo was iconic, while the new one didn't want [...]

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[...] to the Gap between October 5 and October 20. The clothing giant, which just unveiled a questionable new logo, is reviving its denim insulation program. [...]

Send by The Consumerist

AdAge sums it up: Of course a brand is more than a logo, but as far as logos go, Gap's is an icon. Across the internet detractors have been picking apart [...]

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American Apparel had its faux-pornography ads to lend some spark to its otherwise unremarkable logo, but Gap has nothing but snooze-worthy catalog shots on [...]

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AP Photo Close By JAMES HOHMANN | 9/15/10 3:27 PM EDT Updated: 9/15/10 4:20 PM EDT Eager to bridge a daunting enthusiasm gap, Democratic National Committee [...]

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In one, the team analyzed geographic areas for the number of Apple, Macy's, and Gap stores per million people. These statistics were compared with [...]

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Yesterday it became pretty clear that the only people who like the Gap's new logo are the people who work at the Gap. Gap has absorbed this information [...]

Send by Co.Design

Design logo asked the new Gap logo a few questions about, you know, logo stuff. About the same time as the much-maligned new Gap logo made its infamous [...]